| Metric | Enterprise | Agency | Direct Self-Serve | Integration Self-Serve |
|---|---|---|---|---|
| Economic Basis (Route Activation Year) | Year 1 | Year 2 | Year 2 | Year 2 |
| Operating Economics | ||||
| Annual Accessible Volume / Partner | 480M | 6M | 120K | 565.4K* |
| Match Rate | 10% | 12% | 12% | 12% |
| CTR | 3% | 3.3% | 3.3% | 3.3% |
| Revenue & Margin | ||||
| Annual Barika Revenue / Partner (30% of Gross Marketplace Revenue) | $1.224M | $19.66K | $393 | $1.852K |
| Gross Margin (on Barika Revenue) | 86.0% | 89.1% | 89.1% | 89.1% |
| Annual Gross Profit / Partner (on Barika Revenue) | $1.053M | $17.52K | $350 | $1.651K |
| Acquisition Economics | ||||
| CAC | $80K | $26K | $250 | ~$18 |
| CAC Payback | 0.9 months | 17.8 months | 8.6 months | ~0.13 months |
| Lifetime Economics | ||||
| Planning Lifetime | 5 years | 3 years | 2 years | 2 years |
| LTV | $5.27M | $52.56K | $701 | $3.30K |
| LTV:CAC | 65.8× | 2.0× | 2.8× | ~183× |
* Integration Self-Serve volume is a modelled planning assumption. All figures are illustrative and derived from the Year 1–Year 4 scaling model.