Barika Scaling Calculator

1 · Scale

Change how much marketplace opportunity Barika has access to.

Enterprise Partners 4

Each contributes 480M average annual Transactional Event Message Volume.

2 · Performance

See how marketplace liquidity and matching effectiveness convert accessible volume into value.

Match Rate 10%

Percentage of accessible opportunities for which an eligible offer is available and Barika identifies a suitable, relevant and trusted match.

CTR 3%

Percentage of matched offers that generate a customer click.

3 · Commercial economics

Adjust pricing and Barika's retained share.

CPR $25

Revenue per 1,000 matched and delivered reward placements.

CPE $2.00

Per click.

Barika retained share

Share of Gross Marketplace Revenue retained by Barika.

1 · Scale

Grow the size of the marketplace through Participation Routes and Breadth.

Enterprise Partners 16

480M annual Transactional Event Message Volume per Enterprise Partner.

Integration Host Activation 0.5%

Proportion of gross addressable integration accounts that activate Barika as Host Partners. A 20% overlap discount is applied to gross integration volume.

Direct Self-Serve Partners 100

Predominantly Offer Partners; 10% assumed to participate as Host Partners.

Agency Partners 20

10 Host-Activated Merchant Stores per agency; 50K monthly Transactional Event Message Volume per store.

Breadth (Channel & Event Expansion)

Breadth Uplift 10%

0% = no additional Breadth realised · 10% = base case · 20% = upside case. Adds RCS, In-App, Lifecycle and Social Event volume on top of Depth.

2 · Performance

Convert accessible marketplace volume into value through liquidity, matching effectiveness and engagement.

Match Rate 15%

Starting point: 10% at end of Phase 1.

CTR 4%

Starting point: 3% at end of Phase 1.

3 · Commercial economics

Adjust pricing and Barika's retained share.

CPR $25

Per 1,000 matched placements.

CPE $2.00

Per click.

Barika retained share

Share of Gross Marketplace Revenue retained by Barika.

1 · Scale

Year 5 deepens the expanded Participation Route footprint established during Phase 2. RCS, In-App, Lifecycle and Social Events are now part of established Depth.

Enterprise Partners 20

Starting point: 16 at end of Phase 2.

Direct Self-Serve Partners 150

Starting point: 100 at end of Phase 2. 10% assumed as Host Partners.

Integration Host Activation 0.65%

Starting point: 0.5% at end of Phase 2.

Agency Partners 30

Starting point: 20 at end of Phase 2. 10 Host-Activated Merchant Stores per agency.

2 · Performance

Intelligence Maturity reaches external productisation in Year 5, supporting continued improvement in marketplace liquidity, matching effectiveness and engagement.

Match Rate 17%

Starting point: 15% at end of Phase 2.

CTR 4.5%

Starting point: 4% at end of Phase 2.

3 · Commercial economics

Adjust pricing and Barika's retained share.

CPR $25

Per 1,000 matched placements.

CPE $2.00

Per click.

Barika retained share

Share of Gross Marketplace Revenue retained by Barika.

Intelligence Economy Unlocked

The foundation built across Years 1–4 enables Barika intelligence to be independently consumable and extensible through APIs. This is additional to the Year 5 marketplace revenue calculated above.

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Intelligence APIs Live

Selected sufficiently mature Barika intelligence capabilities begin to be productised. First external Intelligence API customers are activated and real-world API consumption begins.

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Selected Intelligence Capabilities Productised

Sufficiently mature capabilities are productised as reusable intelligence infrastructure. Early Intelligence Revenue can begin.

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Third-Party Businesses Can Build on Barika Intelligence

Other businesses can build products and experiences on top of Barika intelligence.

Why Intelligence Economy revenue is not materially forecast

The underlying Barika marketplace continues generating revenue in Year 5. What is deliberately not materially forecast is the additional Intelligence Economy revenue layer because its licensing and consumption economics have not yet been established. The Year 5 Barika Marketplace Revenue shown above reflects only the marketplace forecast.

Scaling results Live calculations

Barika annual revenue

$4.896M

Gross marketplace revenue × 30%

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Gross marketplace revenue

$16.32M

CPR + CPE revenue

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Accessible volume

1.92B

annual messages

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Matched volume

192M

annual matches

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Annual clicks

5.76M

customer clicks

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Where the volume comes from

Breakdown of accessible volume by participation route

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