| Horizon | At Commercial Launch | Year 1 | Year 2 | Year 3 | Year 4 |
|---|---|---|---|---|---|
| Growth Dimensions (how the engines expand) | |||||
| Active Channels (Breadth) | Email, SMS | Email, SMS | +RCS | +In-App | Email, SMS, RCS, In-App |
| Active Event Types (Breadth) | Transactional | Transactional | +Lifecycle | +Social | Transactional, Lifecycle, Social |
| Growth Volume (what ultimately scales — partners and message volume) | |||||
| Enterprise Partners | 0 | 4 | 8 | 12 | 16 |
| Agency Partners | 0 | 0 | 8 | 14 | 20 |
| Self-Serve — Direct Self-Serve Partners | 0 | 0 | 15 | 45 | 100 |
| Self-Serve — Integration Host Activation (share of ~6.575M addressable accounts across external platform integrations) | 0 | 0 | 3,945 (0.075%) | 11,835 (0.225%) | 26,300 (0.5%) |
| Total Accessible Volume | 0 | 1.92B | 6.12B | 12.54B | 22.67B |
| Growth Performance (how efficiently volume converts into outcomes) | |||||
| Match Rate | — | 10% | 12% | 13.50% | 15% |
| Matched Volume | 0 | 192M | 734.3M | 1.69B | 3.40B |
| CTR | — | 3% | 3.30% | 3.70% | 4% |
| Annual Clicks | 0 | 5.76M | 24.23M | 62.62M | 136.02M |
| Gross Marketplace Revenue | $0 | $16.32M | $66.82M | $167.54M | $357.06M |
| Barika Revenue (30% of Gross Marketplace Revenue) | $0 | $4.896M | $20.05M | $50.26M | $107.12M |
All figures are modelled planning assumptions, not observed historical Barika performance. Phase 3 — Intelligence Maturity is conceptual and is not included in this quantitative table.